What’s the Solution?

The Circular Economy

A circular system is different. It is designed to:

  • Eliminate waste and pollution
  • Keep products and materials circulating at their highest value
  • Regenerate nature
  • Deliver social justice

In this system, materials’ lifespans are extended through product durability, reuse, and repair. Through circular design and circular business models, resources are kept cycling in the system for as long as possible. The economy, therefore, becomes a regenerative force.

Circular and Co

Even in our small corner of the world – Cornwall, Southwest England – the circular economy is thriving. Based in a small Cornish town, Perranporth, Dan Dicker is Founder and CEO of Circular & Co, which partners with big brands such as McDonalds and the Woodland Trust to collect used paper cups and turn them into reusable coffee cups.

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Part funded through the European Social Fund (part of the European Strategic Investment Framework) for Cornwall and the Isles of Scilly.

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