A circular system is different. It is designed to:
In this system, materials’ lifespans are extended through product durability, reuse, and repair. Through circular design and circular business models, resources are kept cycling in the system for as long as possible. The economy, therefore, becomes a regenerative force.
Even in our small corner of the world – Cornwall, Southwest England – the circular economy is thriving. Based in a small Cornish town, Perranporth, Dan Dicker is Founder and CEO of Circular & Co, which partners with big brands such as McDonalds and the Woodland Trust to collect used paper cups and turn them into reusable coffee cups.